THE SHORT VERSION
- At a Steam Indie Connect developer event in Korea, Valve business team members Tom Giardino and Marc Wilkinson were asked what Steam does about games cloned with generative AI.在韩国一场 Steam Indie Connect 开发者活动上，Valve 商务团队的 Tom Giardino 与 Marc Wilkinson 被问到 Steam 如何应对用生成式 AI 克隆的游戏。
- According to InvenGlobal's report, relayed by Eurogamer and Game Developer, Giardino said Valve does not want to gatekeep AI tools and advised developers to build communities, earn trust and make more complex games.据 InvenGlobal 报道、Eurogamer 与 Game Developer 转述，Giardino 表示 Valve 不想当审查工具的门卫，建议开发者建立社区、赢得信任，并做出更复杂的游戏。
- No new store policy, detection system or takedown process was announced, and both accounts are second-hand translations that Valve has not confirmed.目前没有公布新的商店政策、检测系统或下架流程，两篇英文报道都属二手转述与机器翻译，Valve 尚未确认。
The question, and the answer Valve gave问题是什么，Valve 怎么答
Valve's business team was asked about AI game cloning at a developer conference in South Korea, and the answer put the problem back on the people making games. Tom Giardino and Marc Wilkinson, both on Valve's business team, took the question at the Steam Indie Connect event in Korea, as reported by InvenGlobal. A developer in the audience asked whether Steam had measures in place, or planned, to stop games from being cloned with generative AI.Valve 的商务团队在韩国一场开发者会议上被问到 AI 克隆游戏的问题，回答把责任推回给了做游戏的人。据 InvenGlobal 报道，Valve 商务团队的 Tom Giardino 与 Marc Wilkinson 在韩国的 Steam Indie Connect 活动上接下了这个问题。现场一位开发者问，Steam 是否已有或计划采取措施，阻止用生成式 AI 克隆的游戏上架。
Giardino's reply, as carried by two English-language write-ups of the Korean report, did not describe a new policy, a detection system or a takedown process. He said Valve would help where it could, then explained what developers can do to make cloning less rewarding. Eurogamer and Game Developer both note that the exchange reached them second-hand, through InvenGlobal's report and a machine translation that InvenGlobal says it checked with a native Korean speaker.根据两篇英文报道对韩文报道的转述，Giardino 的回答没有提到新政策、检测系统或下架流程。他说 Valve 会在力所能及处提供帮助，随后解释了开发者能做什么，让克隆变得没那么划算。Eurogamer 与 Game Developer 都注明，这段问答是二手传来的：来源是 InvenGlobal 的报道，以及一份机器翻译，InvenGlobal 称已请母语者核对。
Design advice, delivered as store policy作为商店政策说出口的设计建议
"We don't want to be gatekeepers telling developers which tools they should or shouldn't use," Giardino reportedly said. That line is consistent with Valve's public position on what it removes from Steam, and it also sets the frame for the rest of the answer: the store will not screen out AI-assisted games, so the defence has to come from the game itself. He suggested building an active community, establishing trust, and making the legitimate version the best version available.“我们不想当门卫，去告诉开发者该用哪些工具、不该用哪些工具。”Giardino 据称这样表示。这句话与 Valve 对“什么会从 Steam 移除”的公开立场一致，也为后面的回答定了调：商店不会筛掉 AI 辅助的游戏，防御只能来自游戏本身。他建议开发者建立活跃的社区、赢得信任，并让正版成为最好的那一版。
He added a design argument for why some games are easier to clone than others. "Rather than relying on a single mechanic that someone can easily copy, you need to keep growing your game by adding features, personality, and creativity that stem from your own perspective," Giardino reportedly said. The advice is reasonable in isolation. It also assumes the original game already has an audience to build trust with, which is the part Eurogamer questions in its own write-up.他还从设计角度解释，为什么有些游戏更容易被克隆。“与其依赖某个别人轻易就能抄走的单一机制，你需要不断给游戏增加功能、个性，以及来自你自己视角的创造力。”Giardino 据称这样说。单看这条建议是合理的，但它默认正版游戏已经拥有可以建立信任的受众，而这一点正是 Eurogamer 在自己报道里质疑的地方。
The ransom threat behind the question提问背后的勒索威胁
The question was not abstract. According to both write-ups, the developer who asked it said someone had threatened to clone their game with AI and release it first, described as a form of ransom. Giardino said this was the first he had heard of ransom threats and that it was probably a matter for law enforcement, while Valve would help "in whatever way we can".那个问题并不抽象。据两篇报道，提问的开发者说，有人威胁要用 AI 克隆他的游戏并抢先发行，他把这形容为一种勒索。Giardino 说这是他第一次听说这类勒索，并认为这多半属于执法部门的事，而 Valve 会“以任何可能的方式帮忙”。
What that help looks like is not specified in either account. There is no reporting channel described, no verification process, and no stated consequence for a developer who ships a clone. Neither write-up gives a count of cloned games on Steam, a number of complaints received, or a timeline for any action. The only concrete commitments in the reports are the general willingness to help and the refusal to act as a gatekeeper.这种帮助具体是什么，两篇报道都没有说明。没有描述举报渠道，没有核验流程，也没有说抄袭者上架后会有什么后果。两篇报道都没有给出 Steam 上克隆游戏的数量、收到的投诉数或任何行动时间表。报道里唯一具体的承诺，是笼统的“愿意帮忙”和“不做门卫”。
What cloning looks like from the developer side从开发者一侧看克隆是什么样
Eurogamer points to Needle in a Haystack Simulator as the case that made the trend visible. The simple indie game is not even out yet, and it has been copied so many times that it is hard to tell which listing is the original. Its developer has joked about adding a mode where players have to find the real game among the copies.Eurogamer 以《Needle in a Haystack Simulator》作为让这一趋势被看见的案例。这款简单的独立游戏尚未发售，却已被复制到难以分辨哪个上架页才是原版。开发者开玩笑说，要加一个模式，让玩家在一堆复制品里找出真正的游戏。
Game Developer adds a second example with a direct cost. Digital Sun Games, the studio behind the Moonlighter series, is delaying a public playtest of its next game ReVamp because it fears an AI clone will reach launch first. Eurogamer's own assessment is blunt: without Valve stepping in, a small developer has few tools beyond building an audience it may not have yet and paying for legal action that arrives long after the damage.Game Developer 补了第二个有直接代价的例子。《Moonlighter》系列背后的 Digital Sun Games 正在推迟下一款作品《ReVamp》的公开测试，因为它担心 AI 克隆会抢先上市。Eurogamer 自己的判断很直接：如果 Valve 不出手，小开发者能用的办法不多，除了建立一个可能还不存在的受众，就是花钱打一场伤害早已造成之后才到来的官司。
The hands-off stance has a history“不插手”的立场由来已久
Valve's approach to curation has been hands-off since 2018. "We've decided that the right approach is to allow everything onto the Steam Store," Erik Johnson said at the time, according to Eurogamer, "except for things that we decide are illegal, or straight up trolling." Seen against that decision, the conference answer is not a change of direction. It is the same position applied to a new kind of listing.Valve 对商店内容的放任态度从 2018 年就开始了。据 Eurogamer，Erik Johnson 当时说：“我们认为正确的做法是允许一切进入 Steam 商店，除了我们认定违法或纯粹在钓鱼捣乱的东西。”放在这个决定之后看，会议上的回答并非方向转变，而是同一套立场套用到了一种新的上架内容上。
What the response does not include is as notable as what it does. There is no new rule on AI-generated assets, no labelling requirement, no visibility penalty, and no revenue consequence described. Valve has not published a statement on its own channels. Both English accounts rest on a conference question and answer relayed by a Korean outlet, which is why Eurogamer says it has asked Valve to clarify.这次回应没说什么，和说了什么同样值得注意。没有关于 AI 生成素材的新规则，没有标注要求，没有降低曝光度的处罚，也没有描述任何收入层面的后果。Valve 没有在自己的渠道发布声明。两篇英文报道都建立在韩国媒体的会议问答转述上，这也是 Eurogamer 表示已请 Valve 澄清的原因。
What would count as an actual change什么才算真的变了
The next signal is a direct statement from Valve. If the company confirms, corrects or expands the remarks, the story shifts from reported advice to policy. A published transcript from InvenGlobal would settle the exact wording, which matters because two write-ups already differ on the spelling of Giardino's name and on whether the event was Steam Indie Connect or the Busan Indie Connect Festival. Until then, treat the comments as reported remarks from a conference panel.下一个信号是 Valve 的直接表态。如果公司确认、纠正或补充这些说法，事情就从“据称的建议”变成政策。若 InvenGlobal 公布完整文字稿，措辞之争也能落定，这一点并非小事：两篇英文报道连 Giardino 的拼写都不一致，活动名称也分别写成 Steam Indie Connect 与 Busan Indie Connect Festival。在那之前，这些内容应按会议问答的二手记录来读。
For developers, the practical points are to document threats and report them to law enforcement, to keep shipping features that are costly to copy, and to treat a store page as a starting point rather than a defence. For players, nothing about Steam's rules has changed. Readers who want more PC coverage can look at the Mycopunk 1.0 release, the Neon Abyss 2 update and Once Human's new map.对开发者来说，实用的做法是记录威胁并报警、持续做难以复制的功能，以及把商店页面当成起点而不是防线。对玩家来说，Steam 的规则没有任何变化。想继续看 PC 相关报道的读者，可以读《Mycopunk》1.0 发售、《霓虹深渊 2》更新和《Once Human》新地图。
Sources & reporting limits来源与核查范围
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